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Jeffrey J. Hardy

201 Bellevue Blvd. North, Bellevue, NE 68005



Professional Summary


  • Significant national and international experience in communications, technology, business development, and marketing.

  • Goal-oriented strategic communications planning and implementation. 

  • Expert communicator: written, verbal, and visual — from individual interactions to large-platform presentations — delivering effective messages to internal and external audiences. 

  • Superior knowledge and resources relevant to domestic and international inter-cultural communications.  

  • More than two decades working in and serving the technology industry. 

  • Successful cross-disciplinary manager.

  • Extensive knowledge of user-experience design and brand management.

  • Expert in crisis communications and planning.

  • Proven strategic analysis skills. 

  • Experienced technologist with a thorough understanding of advanced infrastructure, software, and their applications to business.

  • Substantial knowledge of legal, compliance, and regulatory requirements and certifications.

  • Extensive knowledge of economic principles and goal-based incentive systems 

  • Significant media relations experience in industry and mass-market channels.

  • Experienced in project development. 

  • Superior project and team management skills.

  • Knowledgeable in the fields of economic incentive, valuation, and market-based programs.

  • Comfortable with start-up to enterprise-level organizations and leadership.

  • Adept at social media campaigns and strategies.

  • Superior decision-making skills and the ability to act and implement. 

  • Superior process and efficiency improvement manager.


Work Experience

February 2015 — Present

Art of the Message, Bellevue NE 


Chief Communications Strategist, Economist 

A Technology-focused Communications Consultancy 

  • Creation of cohesive strategic communications plans.

  • Strategy implementation across all media channels — including online, physical, and broadcast.

  • Goal-oriented strategic communication planning and implementation. 

  • Market, pricing, and incentive identification and analysis. 

  • Corporate and product branding, differencing, and messaging.  

  • Audience identification and message delivery to:

    • Internal audiences – domestic and international technologists, employees, teams, executives, etc.

    • International customers and vendors.

    • Lateral (peer), regulatory, and investor groups. 

  • Business and opportunity development and alliances.

  • Coordination of international conferences.

  • Website Design and Development. 

  • Targeted content generation. 

  • Inter-cultural communications strategies. 


December 2011 — February 2015, Bellevue NE

A Technology Infrastructure and Cloud Hosting Company


Positions Held Include:

Chief Operations Officer – COO

Director of Marketing and Communications

  • Reported directly to the CEO.

  • Lead the corporate rebranding effort and cross-disciplinary team to transition to “” from nine disparate, complicating product platforms to one unified platform across all websites, documentation, social media efforts, printed collateral materials, corporate signage, internal and external communications, and more. 

  • Devised mission-critical internal and external communications plans covering all business needs.

  • Created comprehensive “gentle touch” media relations campaign, securing positive press coverage and managed crisis communications. 

  • Created company policies and procedure documentation for Administration, Human Resources, Customer Service, Sales, Communications, Compliance, and Design departments.

  • Successful project management and leadership in international datacenter build-outs and product launches.

  • Negotiated licensing and co-marketing contracts with industry partners and international organizations.

  • Developed successful Social Media campaign and Search Engine Optimization program that resulted in significant advancements by standard industry measurements.

  • Established global industry event participation program; including trade shows, conventions, conferences, and community-driven user-groups. 

  • Spearheaded international marketing effort and the establishment of European and Australian “points of presence” in physical infrastructure and multilingual communications efforts. 

  • Served as interim Chief Operating Officer (COO) for six months when the CEO became unavailable. 

  • Numerous additional projects and initiatives.


December, 2006 — December, 2011

SmarterTools, Inc., Phoenix AZ

A Business Software Company


Positions Held Include:

Vice President of Business Operations
Vice President of Marketing
Director of Communications

  • Reported directly to the CEO.

  • Generated an unbroken string of real increases in revenue, profitability, user base, and customer count.

  • Created company policies and procedures for Administration, Human Resources, Customer Service, Sales, Communications, and Design.

  • Developed successful international Channel Partner Program, opening new vertical markets in Asia and Europe.

  • Successful performance in project completion and product launches, including Software-as-a-Service offerings.

  • Negotiated licensing and co-marketing contracts with Microsoft Corporation (MSFT), Commtouch (CTCH), and other national organizations.

  • Developed Social Media campaign and Search Engine Optimization program that resulted in SmarterTools becoming one of the top rated sites by standard industry measurements.

  • Developed comprehensive Communications and PR programs resulting in coverage by relevant media outlets.

  • Established industry event program of trade shows, conventions, and conferences. 

  • Numerous additional projects and initiatives. 



March, 2004 — August, 2006

Nationwide Financial Solutions, Inc. 

A Financial Service Company


Positions Held Include:

General Manager
Director of Communications

  • Served on the Executive Team reporting to the CEO.

  • Designed, authored, and presented all client and investor presentations and communications, wrote company Press Releases, handled Media Relations and devised internal and external communication strategies.

  • Authored and edited numerous government (SEC, FTC, etc.) filings and supporting documentation in addition to all company policies / procedures documents, user guides, and training manuals.

  • Spearheaded Web-based productivity enhancements through the automation of sales, client service, administration, payroll, and accounting processes.

  • Drove compliance and regulation programs throughout the organization.

  • Participated on the executive, team, headed by the CFO, that brought the organization from a private company into a publicly traded entity and on the merger / acquisition due-diligence project teams, including: Compliance, IT Integration / Strategic Planning, Corporate Communications, and Workflow Process Evaluation.

  • Coordinated marketing and lead generation through data purchases and media campaigns.

  • Managed all core business operations (excluding finance) — a staff of 32. 



2002 — 2004

Honeywell Information Systems – Technology, Architecture, & Standards Group

The Technology Services Unit of a diversified, International Fortune 500 Company


Technical Writer & Web Developer  (Contract Consultant)

  • Reported to the Director of Technology Architecture and Standards.

  • Developed and maintained enterprise IT infrastructure standard/policy documentation.

  • Created and maintained departmental intranet websites.

  • Developed online library of standards / policies and related documents.

  • Created Web and document graphics.

  • Created enterprise-wide Request for Proposals (RFPs) and Process Documentation.

  • Spearheaded customer support for enterprise-wide software rollout.

  • Designed and created procedural and process flow charts.

  • Edited White Papers, technical articles, and documents across divisions and business units.

  • Interfaced directly with management and IT infrastructure architects. 



1997 — 2002

Four Corners, Inc.

A Home-goods Retailer



  • Founded and managed local retail chain that grew to 3 locations and 27 employees.

  • Responsible for all aspects of day-to-day operations.

  • Created and implemented all employee training and education programs.

  • Extensive negotiations and contract experience, including: supplier contracts, commercial leases, technology acquisitions, and company financing. 

  • Produced all marketing efforts and materials, company forms, tracking documents, training materials, and other computer-generated materials.



1995 — 1997

EF Data Corporation 

A Designer and Manufacturer of Satellite Communication Hardware


Technical Publications Editor and Writer  (Contract Consultant)

  • Produced technical materials for satellite communications products.

  • Interfaced directly with engineers, programmers, and developers.

  • Assisted in the production of technical and marketing CDs.

  • Performed usability testing, verified technical accuracy, and managed document version control procedures.

  • Edited documents produced by other team members. 




BA Communications Studies — Arizona State University

MA Economics — (in thesis, est. completion: May 2017) — University of Nebraska at Omaha



Available upon request 



Operations, Project Management, Social Media, Communications, Economics, Public Relations, Marketing, Compliance, Crisis Communications, Strategy, Media, Leadership, Planning, Documentation, Strategy, Analysis, Technology, Investor Relations, Creative, Efficiency, Software as a Service (SaaS), Cloud Computing, Hosting, Messages and Messaging ….