Our Work

Communication touches everything we do. Even the most basic aspects of physical production require clear and effective communication. From computer code through advertising, from policy through training, from social media through literature, everything involves communication. And in all cases, it can be done well and effectively, or not. 

 

This means that our customers bring us in for a lot of interesting projects. Sometimes we just consult and recommend. Sometimes we serve as project managers to oversee a larger effort. Sometimes we write every word, choose every photo, and design every graphic from beginning to end. 

 

Here are some testimonials and examples of the kind of work we have done

"Art of the Message helps us create messages that reach out in a consistent voice that speaks across borders to our international base of customers and partners."

 

— Soeren von Varchmin, WorldHostingDays

 

Sample Profiles

Hosting and Cloud Industry

Customer Profile:

International Hosting and Cloud Services provider with global datacenter locations.

Need:

Rapid growth had outstripped communications planning. Cusotmers were being barraged by dozens of irrelevant emails to the point that mission critical communications were ignored. Simple maintenance windows and unplanned service interruptions were resulting in widespread dis-saisfaction and retention losses. 

Solution:

Individual audiences within customer sets were identified. Automated emails were streamlined and minimized. A disciplined maintenance and interrpution strategy was designed and employed. An Net Promoter Score (NSP) system was implemented to measure detailed results. 

Results:

Customer satisfaction scores jumped, becoming one of the highest in the industry. Retention rates improved more than 30%, and the communications programs ... once described as the weakest link in the organization ... become the highest rated function. 

Independent Software Vendor (ISV)

 

Customer Profile:

Specialized Creator of Website Modules and Application Performance Enhancement Solutions.

Need:

Business was good, but the entire company branding and identity program had not been updated since the company's founding. SEO results were beginning to suffer and they were starting to lose contracts to more polished and modern presentations. 

Solution:

The target audience of most successful and profitable prospects was identified and profiled. A complete package of cohesive communications was designed, including a mobile/responsive webiste, case study and white paper templates, PowerPoint slide deck templates, proposal/bid packages, and more. Existing content was updated and rewritten and fitted intot he new templates all around the theme of "Zen" ... low stress and completeness. 

Results:

SEO was restored and the penetration into the mobile user base was greatly enhanced. Contract disqualifications due to sustandard collateral materials were eliminated entirely, bringing more opportunite and more revenue to the comapny. 

International Spirits Retailer

Customer Profile:

Onine Retailer of Premium Spirits with an International Client Base.

Need:

This international retailer had technical production offices located in Eastern Europe, Marketing in San Fransisco, and Distribution channels around the world. But existing marketing content lacked both specific knowledge and generic native-language English form to appeal to the broadest market possible. This made selling the most premium products difficult. 

Solution:

After the audience profile was firmly understood, detailed research was conducted on each category and individual product. A steady flow of real-time content is delivered in a neutral voice, using humor and inter-cultural references. 

Results:

By all measurements, customer engagement was increased. This included email opens, click-through, page views, and conversions. 

Data Center and Technology Infrastructure Provider

Customer Profile:

Global Provider of Datacenter Nodes Supporting Service Providers and Enterprise Organizations.

Need:

An internal security issue arose, where network and hardware were misappropriated and used for illegal purposes. Once law enforcement became engaged, the media began investigating the story, threatening employee and customer confidence and potentially damaging the brand.  

Solution:

A detailed, comprehensive plan was quickly created to communicate internally with the team and externally with both law enforcement and media partners. Confidential media briefings were conducted and detailed descriptions of security proceedures were provided. 

Results:

All external stake holders came to the conclusion that the company was a co-victim of the violations. The staff regained confidence in the organization and the company brand remained unassociated with the investigation.