Public and Media Relations
The title of this page is a bit of a mis-nomer. Let us explain ...
Most people use the media to address their audiences. They try to establish relationships with the media in order to shape them into a tool that accomplished that objective. But it is worth remembering the obvious ... that the media have needs, kinds of information that they want, and things that they need to accomplish. We think that the media is one of your core audiences.
The failure to recognize the media as a core audience is part of a larger problem. Audience identification is vital. Organizations need to understand that any or all of your audiences may be istening at any given time to any message you deliver. With the stickiness of the interneta dn the insanely prolific number of new media outlets, this is more true than ever before. There is no telling when that humorous introduction made at a close friends retirement party will end up on YouTube.
We can help.
Sample Audience Types
Publicly Traded Organizations
Word of mouth