Writing press releases and body copy, giving speaches and inteviews, building websites and printing collateral materials ... these are tactics. Stragegic communications employs tactics to accomplish objectives. Strategy happens long before the skills of the communicator are employed to craft and implement tactics. This includes:
Crisis communication / disaster preparedness
Messaging organizational structure
Resource education and training
Dwight Eisenhower once famously said, "Plans are nothing; planning is everything." We have decades of expereince in the trenches. Want to learn more about what it means to prepare strategic communications? Let's have a conversation.