Breaches, unethical data sales, bot accounts, political scrutiny, and the realization that the only folks colluding with overseas interests appear to be Facebook and Twitter themselves as they kept on grabbing cash and users (even fake ones) is resulting in a bit of in...
Sometimes marketing takes a lot of knowledge and effort ... sometiems even money. But ALL the time, marketing is about, identifying a need, having a clear message, a great offer, and some hustle. Meet Maxwell.
People are a bit rattled, and justifiably so. But the announced layoffs at Microsoft are part of something bigger ... something Huge ,,, that's a tectonic shift in the technology market. And it's a good thing for Microsoft, Azure, and the Company as a whole.
Nothing about this success formula for tech conferences and trade shows is external. Everything is about you, your attitude, and what you do. And this is not just my personal experience — I have seen dozens of others use this same formula to achieve great things.