(Yes, there's a difference.)

Who the Heck Do You Think You’re Talking To?

Several years ago I was at an industry event in Europe and I was sharing a drink and a conversation with man from Brazil — let’s call him Carlo. 

At the time I was responsible for the sales, market...

Thou Shalt Not

These are the absolute basics. Social media and content tactics should NEVER:

1.  Be Boring and Repetitive

It’s really pretty simple, if it’s not interesting to you how can you expect it to be interesting to your audience? Would you want to read three conse...