February 10, 2018

Sometimes marketing takes a lot of knowledge and effort ... sometiems even money. But ALL the time, marketing is about, identifying a need, having a clear message, a great offer, and some hustle. Meet Maxwell.

March 13, 2016

The population of the world is nearing 7 billion souls. And since this is the internet age, it seems that every single one of those folks is “trying to get their message out.” But are those messages “true?”

It is axiomatic—even a running joke—that you cannot believe eve...

February 21, 2016

So … what is the best way to make certain that your brand—internal or external—stays front of mind, believable, and relevant?

Some brand managers treat their communications strategy like they were studying for finals.  They procrastinate and dither all semester, then tr...

December 6, 2015

Building a successful group or community can be hard.  In my opinion it is always worthwhile, but it takes dedication and consistent effort and a bunch of other clichés that all of us struggle with among our daily work, side projects, and personal life.

First, the oh-so...

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Dr. Creative: or, How I Learned to Stop Worrying and Love the Bots

January 14, 2018

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December 14, 2016

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